PPA Activity
To address the challenges facing the sector the PPA strategy has 4 key objectives:
1
Preserving and enhancing the reputation of processed
potato products
The PPA has a role to play in communicating how the processing sector is both environmentally responsible, working with the supply chain to improve resource use efficiency and reducing waste; and socially responsible, highlighting all that the industry has done to reformulate products to improve the consumer offering.
2
Securing supply
In order to secure a long-term supply of raw material for processing, growers need access to land, water and the latest innovations in crop production, to grow high quality crops in a sustainable manner.
The PPA works through its Technical Committee to identify the priorities for research and innovation in all aspects of potato growing, handling, storage and processing, with the aim of optimising marketable yields of raw material for the potato processing industry. Improved efficiency in the supply chain and reduced inputs and costs, must be allied with an emphasis on the current high-level of health and safety of the products.
3
Assuring food safety
A commitment to quality assurance and food safety within the industry.
The PPA works through its Committees and with numerous partner organisations to identify and manage both exisiting and emerging food safety risks on behalf of the sector.
4
Supporting the skills agenda
Across the whole potato industry we face the challenge of attracting the next generation to work in the supply chain, from farm, to factory or pack house, service sectors and beyond.